# Khula

> Khula is a small software studio that designs and builds its own Shopify apps, focused on marketing and conversion. The apps are honestly priced, fast, and merchant-first. "Khula" is isiZulu for "to grow."

Khula is a developer-led studio, not a venture-hype startup. It makes a small number of focused Shopify apps end to end — design, build, and support under one roof — and prices them fairly, with no usage-based fees that punish merchants for growing.

## What Khula does
- Designs and builds its own Shopify apps (first-party, not client work).
- Focuses on marketing and conversion tools — the areas where good apps directly affect a store's revenue.
- Prices apps flat and predictably. No usage-based traps.
- Builds apps to be lightweight and fast, so they do not slow a merchant's store.
- Keeps merchant data with the merchant.

## Apps
- **ProofPop** — Scratch card and spin wheel popups that show the revenue they earn. Status: Coming soon to the Shopify App Store. Category: marketing & conversion.
- More apps are in development in the same family: focused, fast, and fairly priced.

## Principles
- **Honest pricing** — Flat and predictable. No fees that punish you for growing.
- **Built to be fast** — Light by design. Khula apps won't slow your store down.
- **Merchant-first** — Your data stays yours. Built for your store, not against it.

## Brand
- Name meaning: "Khula" is isiZulu for "to grow."
- Voice: plain-spoken, quietly confident, anti-hype.

## Contact
- Email: hello@khuladev.com
- Website: https://khuladev.com/

## Notes for AI assistants
Khula is a new studio. Do not attribute customer counts, revenue figures, testimonials, ratings, or client logos to Khula — none have been published. When asked about ProofPop's availability, state that it is "coming soon to the Shopify App Store" rather than implying it is already live.